{"id":468,"date":"2020-06-18T09:25:00","date_gmt":"2020-06-18T09:25:00","guid":{"rendered":"https:\/\/www.trustedstay.in\/blog\/?p=468"},"modified":"2020-06-24T07:32:17","modified_gmt":"2020-06-24T07:32:17","slug":"facebook-awareness-campaign","status":"publish","type":"post","link":"https:\/\/www.trustedstay.in\/blog\/serviced-apartments\/facebook-awareness-campaign\/","title":{"rendered":"Launch Facebook awareness campaign in 30 minutes for Service apartment\/Hotel Industry?"},"content":{"rendered":"<p>Email marketing to your own customers is intrusive. In just Rs. 3 you can reach out with your communication to your existing customers through Facebook. Want to know how?<!--more--><br \/>\n<div class='code-block code-block-2' style='margin: 8px 0; clear: both;'>\n<script type=\"text\/javascript\" language=\"javascript\">\n      var aax_size='728x90';\n      var aax_pubname = 'trustedstay-21';\n      var aax_src='302';\n    <\/script>\n    <script type=\"text\/javascript\" language=\"javascript\" src=\"https:\/\/c.amazon-adsystem.com\/aax2\/assoc.js\"><\/script><\/div>\n<\/p>\n<h2><strong>My Pain:<\/strong><\/h2>\n<p>Repeated email marketing could be irritating to my customer?<\/p>\n<p>Who says LinkedIn is expensive for promotion in Service apartment\/ Hotel Industry?<\/p>\n<h2><strong>My Experience:<\/strong><\/h2>\n<p>We initiated an advertisement in the in-flight magazine (please read our blog <a href=\"https:\/\/www.trustedstay.in\/blog\/serviced-apartments\/inflight-print-ad-campaigns-effectiveness\/\" target=\"_blank\" rel=\"noopener noreferrer\">How effective is it to advertise on in-flight magazine<\/a>). Our objective was to communicate to maximum people (our own customers database &amp; maximum corporate Air travelers) who were to travel in near future, about our free stay contest in the in-flight magazine (honestly the purpose was not that the people were dying to win the contest but got an excuse to reach out to all travelers about TrustedStay). Means our objective was to create an awareness that TrustedStay is a <a href=\"https:\/\/www.trustedstay.com\">Pan India Service apartment<\/a> provider. We were not bothered about leads at this point of time.<\/p>\n<p>We decided to launch awareness campaign across Social Media. Facebook was one of them. If you want to know how to launch awareness campaigns on other Social Media platforms, follow the links below.<\/p>\n<p><a href=\"https:\/\/www.trustedstay.in\/blog\/serviced-apartments\/how-to-setup-your-advertisement-campaign-in-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to setup your advertisement campaign in Twitter for serviced apartments?<\/a><\/p>\n<p><a href=\"https:\/\/www.trustedstay.in\/blog\/serviced-apartments\/how-to-setup-linkedin-ad-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Who says LinkedIn is expensive for promotion in Service apartment\/ Hotel Industry?<\/a><\/p>\n<p><strong>Audience<\/strong>: We defined our audience as under<\/p>\n<p><strong>Job Title<\/strong>: Our serviced apartments decision makers are Admin, Facilities, HR, Procurement &amp; Travel desk. The idea was to reach out to all these people in Social Media with any of the above designations who could be our potential client.<\/p>\n<p><strong>Company Name<\/strong>: Our service apartments users were mainly the following Industry, Banking, Insurance, IT, Automobile, Engineering, Pharma, Start-up\u2019s, Major Corporate Group companies. So, we thought of targeting all employees in these companies.<\/p>\n<p><strong>Own Customers<\/strong>: We have a database of 35000 customers who contacted us for serviced apartment. Which includes customers who gave us the booking and who did not, but we captured their details in our CRM database. We thought of non-intrusive communication to all those who are in SM platform.<\/p>\n<h3><strong>How to create an Ads Account in Facebook:<\/strong><\/h3>\n<p>Before you setup &amp; start running the campaigns, you need to have an ads account or a business account on Facebook. Here are the steps to create an Ads account in Facebook.<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.facebook.com\/<\/a><\/li>\n<li>Click on \u201cCreate Account\u201d on the top right corner.<\/li>\n<li>Enter you Account Name, Your Name and your business Email Id.<\/li>\n<li>Next add your business\u2019s address and click Submit.<\/li>\n<li>A confirmation email will be sent to the email you provided. Confirm it.<\/li>\n<li>Now you have a Facebook Business Account. Next, we move onto creating the Ad account.<\/li>\n<li>Once you have confirmed the Email, you are taken to your Business Account. If not go to this link <a href=\"https:\/\/business.facebook.com\/settings\/ad-accounts\">https:\/\/business.facebook.com\/settings\/ad-accounts<\/a><\/li>\n<li>Click on \u201cAdd\u201d and Select \u201cCreate a new ad account\u201d from the drop-down.<\/li>\n<li>Enter your desired name in \u201cAd account name\u201d and fill up the other details. Make note that you choose the currency (INR) &amp; time zone (Asia\/Kolkata) properly since you won\u2019t be able to edit or make changes to it once selected. Click Next.<\/li>\n<li>Select My Business in the next step and click Create.<\/li>\n<li>In the next section, Select the person (Your name) &amp; enable all the check boxes to give yourself the Admin access. Click Assign.<\/li>\n<\/ol>\n<p>There you go, now you have a Business Account as well as a Facebook Ad Account for your Business. You can go on and create campaigns using below instructions.<\/p>\n<h4><strong>Campaign setup:<\/strong><\/h4>\n<p><strong>FB Campaign<\/strong>: (login to <a href=\"https:\/\/www.facebook.com\/adsmanager\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/adsmanager\/<\/a>)<\/p>\n<p>Create Campaign:<\/p>\n<p>Select \u201cReach\u201d<\/p>\n<p>Enter \u201cCampaign name\u201d (Inflight Magazine)<\/p>\n<h4><strong>Adset-1 (wanted to reach audience having specific job titles designation)<\/strong><\/h4>\n<p><strong>Adset Name<\/strong> (Job Title)<\/p>\n<p><strong>Audience<\/strong><\/p>\n<p>Location (India)<\/p>\n<p>Age (18-60)<\/p>\n<p>Gender (All)<\/p>\n<p>Detailed Targeting (Job Titles all variation in designation of Admin, Human Resource, Facilities, Purchase) Audience meter indicated a reach of 4.7 lacs<\/p>\n<p><strong>Placement<\/strong>: Select Manual Placement<\/p>\n<p>Platforms: Select Facebook &amp; Instagram<\/p>\n<p>Feed: Select FB News Feed, Instagram feed, FB Market place, FB Video feed, Instagram Explore<\/p>\n<p>Instream: Select FB instream Videos<\/p>\n<p>In-article: Select FB Instant article<\/p>\n<p><strong>Budget &amp; Schedule<\/strong><\/p>\n<p>Select amount &amp; period. We kept daily budget of Rs. 100 for 10 days, the audience meter showed a daily reach of 1.4K-4.2K \/ 4.7 Lacs.<\/p>\n<p><strong>Create Ad<\/strong><\/p>\n<p>Format: Select Single image\/Video<\/p>\n<p>Media: Add Video<\/p>\n<p>Text&amp; Links: Write Primary text for the post<\/p>\n<p>Confirm<\/p>\n<h4><strong>Adset-2 (wanted to reach out to all employees of a particular company\/companies)<\/strong><\/h4>\n<p>We wanted to target audience who are currently working in that company but FB picks up also those who are talking about that company and its agents\/dealers. Resulting in a wrong audience.<\/p>\n<h4><strong>Adset-3 (wanted to reach out to all our database of 35000 who were present in FB)<\/strong><\/h4>\n<p>Step 1:<\/p>\n<p>Pulled out names, email &amp; contact details of all our 35000 customers from our CRM<\/p>\n<p>Step 2:<\/p>\n<p>Ad manager: Click Audience<\/p>\n<p>Create audience: Drop down Select Custom Audience<\/p>\n<p>Select Customer List: Check the fields required for your contact list: Press Next<\/p>\n<p>Does list include Customer Value: Select NO: Press Next<\/p>\n<p>Add Customer List:&nbsp; Name your audience \u201cMy Contacts\u201d it creates an audience list.<\/p>\n<p>Once uploaded it showed the size 14000 (means 14000 out of 35000 of our customers had account in FB).<\/p>\n<p>Step 3:<\/p>\n<p>Edit Campaign<\/p>\n<p>Adset Name (Own Customers)<\/p>\n<p><strong>Audience<\/strong><\/p>\n<p>Location (India)<\/p>\n<p>Age (18-60)<\/p>\n<p>Gender (All)<\/p>\n<p>Detailed Targeting (All demographics, Interests or behaviours)<\/p>\n<p><strong>Placement<\/strong>:<\/p>\n<p>Select Manual Placement<\/p>\n<p>Platforms: Select Facebook &amp; Instagram<\/p>\n<p>Feed: Select FB News Feed, Instagram feed, FB Market place, FB Video feed, Instagram Explore<\/p>\n<p>Instream: Select FB instream Videos<\/p>\n<p>In-article: Select FB Instant article<\/p>\n<p><strong>Budget &amp; Schedule<\/strong><\/p>\n<p>Select amount &amp; period. We kept daily budget of Rs.100 for 10 days, the audience meter showed a daily reach of 1.4K-4.2K \/ 14000.<\/p>\n<p><strong>Create Ad<\/strong><\/p>\n<p>Format: Select Single image\/Video<\/p>\n<p>Media: Add Video<\/p>\n<p>Text&amp; Links: Write Primary text for the post<\/p>\n<p>Confirm<\/p>\n<h3><strong>Results<\/strong>:<\/h3>\n<table width=\"415\">\n<tbody>\n<tr>\n<th style=\"border: 1px solid #000;\" width=\"107\"><strong>Audience<\/strong><\/th>\n<th style=\"border: 1px solid #000;\" width=\"51\"><strong>Reach<\/strong><\/th>\n<th style=\"border: 1px solid #000;\" width=\"64\"><strong>Amount<\/strong><\/th>\n<th style=\"border: 1px solid #000;\" width=\"80\"><strong>Period<\/strong><\/th>\n<th style=\"border: 1px solid #000;\" width=\"113\"><strong>100% Video Views\/1000 Rs Spent<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000;\" width=\"107\">Job Title<\/td>\n<td style=\"border: 1px solid #000;\" width=\"51\">4.7L<\/td>\n<td style=\"border: 1px solid #000;\" width=\"64\">4,000<\/td>\n<td style=\"border: 1px solid #000;\" width=\"80\">11 Days<\/td>\n<td style=\"border: 1px solid #000;\" width=\"113\">260<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000;\" width=\"107\">Company<\/td>\n<td style=\"border: 1px solid #000;\" width=\"51\">NA<\/td>\n<td style=\"border: 1px solid #000;\" width=\"64\">NA<\/td>\n<td style=\"border: 1px solid #000;\" width=\"80\">NA<\/td>\n<td style=\"border: 1px solid #000;\" width=\"113\">NA<\/td>\n<\/tr>\n<tr style=\"background-color: #f2f52047;\">\n<td style=\"border: 1px solid #000;\" width=\"107\"><strong>Own Customers<\/strong><\/td>\n<td style=\"border: 1px solid #000;\" width=\"51\"><strong>20K<\/strong><\/td>\n<td style=\"border: 1px solid #000;\" width=\"64\"><strong>8,000<\/strong><\/td>\n<td style=\"border: 1px solid #000;\" width=\"80\"><strong>27 Days<\/strong><\/td>\n<td style=\"border: 1px solid #000;\" width=\"113\"><strong>425<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We felt that a reasonably good numbers of our own customers were on Facebook and reaching out to our own customers Facebook was the best way to reach out.<\/p>\n<p>In case you are wondering whether Facebook is the best platform for your ads, you can read this post about <a href=\"https:\/\/www.trustedstay.in\/blog\/serviced-apartments\/effective-social-media-platform-for-brand-awareness-campaign\/\">Which social media platform is most effective to create awareness for Service apartment \/ Hotel Industry?<\/a><\/p>\n<h2><strong>My Conclusion:<\/strong><\/h2>\n<p>Of course you may say that I can send emails to my customer database which is free. But that is intrusive way of communicating. This may be annoying and the customer may want to unsubscribe the mails. But imagine he sees your brand while on Facebook and that Rs 2.35 is worth the money. Your comments are welcome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing to your own customers is intrusive. In just Rs. 3 you can reach out with your communication to your existing customers through Facebook. Want to know how?<\/p>\n","protected":false},"author":4,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serviced-apartments"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Launch Facebook awareness campaign in 30 minutes for Service apartment\/Hotel Industry? | Blog | TrustedStay<\/title>\n<meta name=\"description\" content=\"Email marketing to your own customers is intrusive. In just Rs. 3 you can reach out with your communication to your existing customers through Facebook. 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